What is a Pitch Letter?
A pitch letter is an introductory letter that briefly describes your project, and asks prospective music editors and journalists to consider writing a review of your material in their publication.
The reality is that most publications do not except or favor unsolicited materials. That is why it is so important to first make contact with prospective editors before sending out packages. This approach will not only increase your percentage of “yes answers” it will also save you hundreds, potentially even thousands, of dollars in sending out packages to publications that are simply not interested. Further, it encourages genuine long-term relationships between yourself and music journalists which is invaluable for anyone who is serious about a career in music.
When you use Indie Promoter we will first help you draft a professional pitch letter, helping you to avoid the many common mistakes that most musicians make when approaching publications. We will then send out your letter via email to hundreds of contacts from our database in those categories with which your music best fits. Each email will go out under your name and email address and are sent via a dedicated mail server.
Within 1 – 2 days, sometimes even hours, you should start to receive feedback from editors and journalists regarding your request. While results will vary from artist to artist, this technique has proven very successful for us many times over and we feel there is no better value in the business.
For a step by step description of how the process works go here.
